Communication.... an old ancient art....

[ Tuesday, May 21, 2002 ]

Zapping through the countless stations on the TV-set I get the funny feeling that most of the companies that are exposed to journalists enquiries are completely unprepared… less the a twentieth of then handles the questions of the journalists on a decent way.
It is too easy how some journalists use tricks that are as old as the Himalaya to make people slip on a unprepared answer.
Media are supposed to deliver the truth, but all to often well meaning spokespersons deliver “bonus” to the journalists, by delivering dangerous and backfiring quotes…..

Danny [05:23]


Danny [05:17]