Zapping through the countless stations on the TV-set I get the funny feeling that most of the companies that are exposed to journalists enquiries are completely unprepared… less the a twentieth of then handles the questions of the journalists on a decent way.
It is too easy how some journalists use tricks that are as old as the Himalaya to make people slip on a unprepared answer.
Media are supposed to deliver the truth, but all to often well meaning spokespersons deliver “bonus” to the journalists, by delivering dangerous and backfiring quotes…..
Hi! I'm Danny Devriendt. I'm 32, living in Belgium. I studied Educational Science and Agogics, the social science relating to the promotion of personal, social and cultural welfare. I've been a journalist for six years. My portfolio included several Belgian Newspapers (ex. Het Volk, La Libre Belgique) and various publications (De Krant van West-Vlaanderen, de Zeewacht, Focus Television, Steps,…) of the Roularta Media Group, being editor for a couple of them. I was a freelancer for the Meridian News service in the UK, was the co-founder/chief editor of Le Grand Boulevard, a stylish monthly news magazine. I also worked for the news desk of the Belgian National Radio, Radio 2, specializing in ICT and socio-economic news. I joined Porter Novelli Brussels, a communication consultancy in 1998.
As one of the first Belgian journalists covering on the Internet, I kept an important interest in the ICT-world. I gathered a lot of experience in IT-related communications, specializing in Media Training, giving in depth media training and crisis communication to a broad portfolio of clients. I'm a guest-lecturer at the University of Ghent on media-analysis.
I have a passion for communication, media and agogics...